/ about
A regular mind, amplified.
I'm Will. I write, I build, and I try to understand things, and I work with AI on all of it. Not to replace the creative, but to remove the boring. The art, the ideas, the taste: still yours. The busywork: automated. That's the premise behind every app I build.
/ portrait.dev
/ philosophy and purpose
AI is the boring-work engine. You are the creative.
The general populace imagines that anything AI touches is slop, and perhaps that's true for some. But AI is now part of everyday technology. Personally, AI has enabled me to realize my own creativity and potential; I work with AI on everything I do, not to take away from what matters: creating great art, great apps, or anything else your heart desires, but to democratize the software, the potential, and the capability.
That's why my apps are focused on speeding up the boring stuff, not the creative. The creative work is still yours. Be yourself at lightspeed.
Go check out my software, books, or music and know that it all comes directly from my imagination and my potential. Pre-AI, perhaps I could have focused on one single thing and got alright at it. Post-AI, I can do everything my brain desires and more, and so should you.
/ where the philosophy shows up
/ OmniCut
OmniCut does this for video editing and YouTube management, clipping, metadata, SEO, publishing, so creators can spend their time creating, not administrating.
/ Bindery Studio
Bindery Studio does this for book editing and getting books publish-ready, format wrangling, checklist automation, and production plumbing, so writers can keep writing.
/ Helix
Helix will do this for administration and business operations, finance, projects, people, reporting, so teams can focus on the work that matters.
/ philosophy
AI should handle the boring work, not the creative work. The taste, the ideas, the art: still yours. The busywork: automated. That is the premise behind everything I build.
/ design
Every logo, interface, and brand across my work is designed by me. Artistic by nature, logical by practice, the drawing and the architecture come from the same place.
/ code
Software as a craft, built with AI but never at the expense of the human using it. Small tools that respect the people using them and remove the friction, not the judgment.
/ writing
The Albron series for young adult fantasy readers, set in the world of Athmyra, co-built over years with family and a long-time collaborator overseas. Non-fiction and children's health science alongside it.
/ health
Daily training, semi-fasting, protein-led. Built for longevity, not for posting numbers.
/ the short cv
Work ethic and areas of expertise
I finish things. Long stretches of unglamorous work, done properly, are where most of my results come from, the rest is curiosity and a habit of automating whatever slows the work down.
/ experience
10+ years across accounting, finance, and operations roles in small and medium businesses, spanning a wide range of industries and the messy, very real challenges that come with them.
/ education
A degree in biomedicine with a focus on analytics, anatomy, and research, plus a diploma of accounting.
/ practice
Countless hours reading and writing, and just as many building software. Reporting, analytics, automation, systems design, and the writing that ties it all together.
/ how i work
Ship small, ship often, automate the repetitive, and keep judgment human. Comfortable owning a problem end to end, from the data to the design to the deployment.
Current obsessions
- → AI that removes the boring work
- → software that respects the creative
- → children's science as serious literature
- → the philosophy hiding inside health
- → fiction that takes ideas at full speed
- → training the body like a long-running system
/ socials · will.be
Pending, placeholder links, not live yet.